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WWF-Australia“ The AAP Newscentre site is central to our work at WWF-Australia. In the communications team we need to be constantly informed of current issues in the world of politics and the environment - the AAP Newscentre site provides as easy and efficient way of doing this.AAP Newscentre is also incredibly useful to us as the communications team to monitor press WWF receives in Australian media, in both magazines and newspapers. We then use this information to determine the public's perspective of WWF as an organization and the work we do. It is also discovered which media publications WWF lacks coverage, so we can target our public relations activities more effectively. AAP Newscentre staff are also extremely helpful and friendly. ”
Claudia Cooney
Publications Officer WWF-Australia WMC“ Access to daily news services from the desktop links the organisation by providing targeted information to the people who need it, in the time they need it, irrespective of location. The result is improved decision making and the flexibility to meet the information needs of a constantly changing business. ”
Lesley Crombie
Group Manager - Information Research WMC Resources Ltd Qantas“ The customisation aap Newscentre provided to Qantas allows key staff members to glean information from press reports around the country that affect our industry. The service is provided early in the morning, it is efficient and, importantly, easy to use. ”
Michael Sharp
Past Group General Manager Public Affairs Commonwealth Bank“ Newscentre has provided excellent media information for the past two years, ensuring the South East Asian offices are kept up to date with CBA related issues. ”
Dawn Willis
Media Relations & PR - Group Corporate Relations Commonwealth Bank of Australia ABA“ News producers across all media rely on AAP at least as a safety net to ensure they keep pace with breaking news, while many still take AAP as their primary source of national and international news. ”
(Source: 2001 Australian Broadcasting Authority
report into sources of news and current affairs) Call us on (02) 9322 8222, or write to us here. Copyright ©, 2008, Australian Associated Press |