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Q: What is AAP Newscentre? A: AAP Newscentre is a customisable business intelligence tool, providing filtered information from a wide range of critical Australian publications and sources, complemented by AAP real time news. With Newscentre, news and information about your company, clients and competitors is sent directly to your desktop, PDA or corporate intranet as it happens. Since 1998 Newscentre has established a solid track record and is now Australia's leading business to business information service. Many of Australia's top corporate and government departments use Newscentre to:
Q: Why should I buy your service when the news is free, right? A: Wrong. Good quality, timely information is never free. Contrary to popular belief web sites do not publish a newspaper's content in its entirety. Even if they did, you would have to visit over 400 Australian web sites daily, and even then you would only be scratching the surface of what Newscentre can deliver to you. We filter the information you want. The value of one article is significantly enhanced when you have the ability to 'weight it ' against contemporary information. This is a key element of making better decisions, faster. Newscentre has a proven track record of being the most cost effective way of press monitoring with savings of up to 75% on traditional systems in place. The way in which the information is delivered also allows you to go beyond that of the traditional press monitoring service, giving you real, quantifiable benefits. In short, when you trial Newscentre, if your organisation does not achieve clear advantages alongside significant cost savings, we recommend that you do not subscribe to Newscentre. Q: How often does Newscentre get updated? A: Newscentre updates dynamically throughout the day. Major newspapers send us feeds during the night, meaning your customised news is available before most newsagents open for business. Sources such as the AAP NewsWire can alert you as news breaks. Q: What sources are available on Newscentre? A: We currently monitor hundreds of Australasian publications and content sources. Our source list has been put together to match the expectation of our broad client base. "If it impacts business, commerce or government then we will cover it." Q: How does Newscentre deliver information? A: We consult with our clients to deliver information in a format which best suits them, whether it be to create a knowledge culture by enhancing the corporate intranet or specialist requirements for email alert or PDA delivery. Q: Why is Newscentre different from other press monitoring services? A: Newscentre has pioneered electronic delivery on the premise that information on paper isn't easily shared. Newscentre allows information to be disseminated faster with significant cost savings. Newscentre's unique subscriptions do not limit the amount of information drawn, which in turn allows you to drill down further than before, gaining greater value from us when compared to your existing supplier. Q: Is Newscentre copyright safe? A: Australian Associated Press has always had strong links with Australia's major publishers. Today Newscentre enjoys unique supply agreements for content, which represents 90% of Australia's information market. Where Newscentre does not have an individual supply agreement royalties are paid to the Copyright Agency Limited (CAL) in accordance with industry standards. Australian Associated Press has always had strong links with Australia's major publishers. Need more information? 1300 617 381, or write to us here.Copyright ©, 2009, Australian Associated Press |