Newscentre Product and Service Overview

Newscentre provides targeted access and relevant media coverage to and from a comprehensive range of selected Australian and international sources as well as the AAP real-time Newswire.

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Monitor the Media with Print, Broadcast, Internet and Text Monitoring

Print Monitoring - Monitor print media and receive PDF clips displayed exactly as they appeared in publications with images and graphs. Read more...

Broadcast Monitoring - Monitor your television and radio coverage. Instantly play broadcast clips, download and request transcripts. Read more...

Internet Monitoring - Monitor and directly click through to selected online publications from the nation's top websites for a cost-effective flat fee. Read more...

Text Monitoring - Monitor a comprehensive collection of news and information sources. Receive unlimited access to text-based news. Read more...

Target the Media with Fax, Email, SMS and AAP Newswire Distribution

Need help getting your message direct to the media? Newscentre utilises AAP Medianet to distribute your media release via the AAP Newswire as well as via fax, email and SMS.

Newscentre offers fast and efficient press release distribution and can provide you with the most comprehensive media distribution lists available to successfully target local and international media.

This distribution service is Australia's leading provider of comprehensive targeting, news release distribution, broadcast and media management services to public relations, corporate, government, not-for-profit and other organisations.

Distribute your media release via the AAP Newswire, fax, email and SMS, directly to the media and key stakeholders 24 hours a day, seven days a week, every day of the year.

Key advantages of distributing with Newscentre:

• Distribute to and then monitor the media through Australia's leading provider of information to journalists.
• The only provider that can offer you fax, email, SMS and AAP Newswire distribution.
• National and international delivery capabilities through our extensive distribution networks.
• Distribute and monitor on the one, easy-to-use platform.
• 24/7 distribution via our secure website, 365 days a year.
• Regular media release training workshops to help you manage your media strategy more effectively.

Analyse the Media

Newscentre offers timely, accurate and cost-efficient media analysis that is tailored to your needs. As Australia's national news agency and in partnership with The Media Research Group, we provide the highest-quality media analysis service to help you stay in touch, informed and prepared.

Our services include:

• Continuous content analysis.
• Media profiling, taking into account leading topics, protagonists, the content volume and quality of coverage.
• Topic analysis providing tailored research into specific issues, trends, events or initiatives.
• Newsgroup monitoring to anticipate and leverage positive coverage or address issues before they gather momentum.
• Management benchmarking to understand how your organisation's executives are perceived in the media.

Our clients use our expertise to:

• Rapidly understand and assess the external environment.
• Anticipate how issues are progressing and being framed in the media, and appropriately address them.
• Understand the media's approach to issues such as new products, restructuring, mergers, corrective actions and social responsibility.
• Optimise preparation for interviews, tailor media releases, and focus interaction with individual media outlets or commentators.
• Monitor volume of coverage regarding specific people, policies and events within an organisation and empirically evaluate how they are rated.
• Effectively rate an organisation's media image, enabling optimal positioning in the external environment.
• Identify strengths, weaknesses and opportunities to enhance the organisation's media and external reputation and its ability to lead the agenda.
• Evaluate the success of their organisation's media campaigns.

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